Effective Date: 11/27/2025
Company: The Merc Centers LLC, DBA Lucidium World

1. Introduction

This Cookie Policy explains how Lucidium World (“we,” “our,” “us”) uses cookies, device identifiers, analytics tools, AI systems, and similar tracking technologies (“Cookies”) to operate, secure, personalize, and improve our Services.

This policy applies to:

• The Lucidium World mobile application
   
• lucidiumworld.com
   
• The Arcane & Co. Marketplace
   
• Practitioner and Creator platforms
   
• In-app videos, classes, and live sessions
   
• Booking, session, and subscription systems
   

By using Lucidium World, you agree to our use of Cookies as described in this policy.

2. What Are Cookies?

Cookies are small text files stored on your device. Lucidium World also uses similar technologies such as:

• SDKs (mobile app tracking modules)
   
• AI-driven behavior identifiers
   
• Local storage
   
• Device fingerprinting
   
• Tracking pixels and tags
   
• Analytics tokens
   
• Session identifiers
   

These allow Lucidium World to:

• Keep your account secure
   
• Enhance chart accuracy
   
• Personalize user experience
   
• Power AI-based recommendations
   
• Improve game flow and practitioner interactions
   
• Remember preferences
   
• Reduce load times
   
• Fix bugs and monitor performance
   

3. Types of Cookies We Use

Lucidium World uses five categories of Cookies:

A. Essential Cookies (Required)

These are necessary for the Lucidium World platform to function. They enable:

• Account login
   
• Authentication
   
• Session management
   
• Security and fraud prevention
   
• Access to protected areas
   
• Astrology and chart calculation settings
   
• Practitioner session delivery
   
• Purchasing, booking, and checkout
   

These cannot be turned off, as the platform cannot operate without them.

B. Functional Cookies

These enhance convenience and user experience by remembering your preferences, such as:

• Astrological format (tropical, sidereal, house system preferences)
   
• Time zone and location settings
   
• Avatar energy settings
   
• Personal preferences for themes and UI layouts
   
• Saved metaphysical reports
   
• Saved classes, lessons, and bookmarked content
   

When disabled, some features may not function optimally.

C. AI-Powered Personalization Cookies

These Cookies power the AI engines that personalize your experience. They help the system:

• Tailor metaphysical and spiritual recommendations
   
• Suggest practitioners based on energy profiles
   
• Generate AI-assisted reading insights
   
• Customize learning paths
   
• Predict planetary influences based on usage patterns
   
• Recommend quests, classes, or tasks
   
• Adapt your dashboard to your behavior
   

These cookies do NOT collect or analyze:

• Private 1:1 session content
   
• Video or audio recordings
   
• Sensitive conversations
   

They ONLY help the AI learn how you use the app.

D. Performance & Analytics Cookies

These tell us how the platform is used. They collect data about:

• Which features you use most
   
• Navigation patterns
   
• Crash logs and app errors
   
• Server delays or slow loading areas
   
• Video buffering performance
   
• Astrology tool performance
   
• Effectiveness of tutorials or educational modules
   
• User engagement in lobbies, community rooms, and videos
   

We use analytics to fix bugs, improve the experience, and enhance content recommendations.

Examples may include:

• Google Analytics for Firebase
   
• App performance SDKs
   
• Custom AI insight modules
   

All analytics are used internally only.

E. Marketing & Engagement Cookies

Lucidium World uses minimal marketing, but these cookies may be used for:

• Showing relevant offers or discounts
   
• Highlighting new classes or practitioner sessions
   
• Retargeting users who viewed certain content
   
• Measuring response to promotions
   
• Showing personalized in-app announcements
   

We do NOT use:

• Third-party behavioral advertising
   
• Cross-platform ad tracking
   
• External monetization networks
   

Marketing Cookies are optional, and you may opt out.

4. How Cookies Support AI in Lucidium World

Lucidium World uses AI to personalize metaphysical insights, generate learning recommendations, and match users with practitioners. AI interactions use Cookie-derived signals such as:

• Buttons clicked
   
• Classes watched
   
• Chart types generated
   
• Interaction timing
   
• Content engagement levels
   
• Practitioner search filters
   
• Energy or metaphysical preference choices
   
• Navigation habits
   

AI does not process:

• Private audio/video from 1:1 sessions
   
• User-uploaded media
   
• Sensitive personal conversations
   

5. How We Use Cookie Data

We use Cookies to:

• Keep your account secure
   
• Maintain session continuity
   
• Deliver accurate chart calculations
   
• Improve video streaming
   
• Support live practitioner sessions
   
• Enhance gameplay
   
• Personalize readings, content, and quests
   
• Save customized settings
   
• Detect bugs and crashes
   
• Monitor performance
   
• Prevent fraud or misuse
   
• Improve AI reading accuracy
   
• Sync your experience across devices
   

Without Cookies, many features (including charting and practitioner sessions) will not work correctly.

6. Third-Party Tools That Use Cookies

Lucidium World may integrate third-party tools that use Cookies or similar technologies, such as:

• Payment processors
   
• Video streaming services
   
• Learning module systems
   
• Authentication tools
   
• Security and anti-fraud providers
   
• Analytics platforms
   

These third parties only receive the minimum required data to perform their function.

We do NOT allow them to:

• Sell user data
   
• Use data for personal advertising
   
• Access sensitive metaphysical data
   

7. How to Manage Cookie Preferences

Depending on your device and jurisdiction, you may:

• Turn off non-essential Cookies
   
• Clear cookies from your browser
   
• Adjust app privacy settings
   
• Restrict tracking on mobile devices
   
• Opt out of marketing cookies
   
• Disable analytics when required
   

However:

Turning off Essential Cookies will disable major features, and Lucidium World may not function properly.

8. Mobile App Cookie Controls (SDK Controls)

On mobile devices, Cookies appear as:

• SDK permissions
   
• Tracking toggles
   
• System-level privacy settings
   

You can use tools like:

• “Limit Ad Tracking” (iOS)
   
• “Opt out of Ads Personalization” (Android)
   
• App-level privacy settings
   
• App store tracking permission prompts
   

We respect your device settings.

9. Cookie Duration

Cookies have different lifespans:

• Session Cookies: deleted when you close the app
   
• Persistent Cookies: remain until manually cleared
   
• AI Personalization Cookies: remain until cleared or account deleted
   
• Security Cookies: retained for fraud prevention
   

We do not store Cookies longer than necessary.

10. Changes to This Cookie Policy

We may update this policy as we introduce:

• New AI features
   
• New personalization tools
   
• New interaction systems
   
• New practitioner modules
   
• New analytics tools
   

Updates are effective upon posting.

11. Contact Us

If you have questions about how we use Cookies or AI technologies, contact us:

The Merc Centers LLC DBA Lucidium World
1500 Beville Road, Suite 606-244
Daytona Beach, FL 32114
📧 admin@lucidiumworld.com